Your platform powers businesses. We power their growth.
Prime provides the turnkey funding, infrastructure, and experiences needed to deploy an embedded capital program that finances your users' growth.
Prime provides the turnkey funding, infrastructure, and experiences needed to deploy an embedded capital program that finances your users' growth.
Prime provides the turnkey funding, infrastructure, and experiences needed to deploy an embedded capital program that finances your users' growth.
Prime provides the turnkey funding, infrastructure, and experiences needed to deploy an embedded capital program that finances your users' growth.
Prime provides the turnkey funding, infrastructure, and experiences needed to deploy an embedded capital program that finances your users' growth.
Automatically prequalify customers
for financing using your platform's unique transactional data.
Deliver personalized offers natively through your apps and preferred CRM channels.
Your customers access the capital they need to thrive with just a couple clicks—no paperwork.
Continuously prequalify customers for financing using your platform's unique transactional data.
Deliver personalized offers natively through your apps and preferred CRM channels.
Your customers access the capital they need to thrive with just a couple clicks—no paperwork.
Real-time credit prequalification using your unique, enriched, data.
Deliver personalized offers natively through your apps and preferred CRM channels.
Your customers access the capital they need to thrive with just a couple clicks—no paperwork.
Continuously prequalify customers for financing using your platform's unique transactional data.
Deliver personalized offers natively through your apps and preferred CRM channels.
Your customers access the capital they need to thrive with just a couple clicks—no paperwork.
Continuously prequalify customers for financing using your platform's unique transactional data.
Deliver personalized offers natively through your apps and preferred CRM channels.
Your customers access the capital they need to thrive with just a couple clicks—no paperwork.
Powering financing for customers of
Powering financing for customers of
Powering financing for customers of
Powering financing for customers of
Powering financing for customers of
Embedded finance with Prime unlocks new opportunities
Increase revenue, sales, customer loyalty,
and the value of your platform
Revenue &
Increased Sales
Partners earn revenue from every loan originated, while simultaneously boosting the size and volume of transactions customers conduct on platform.
Customer
Loyalty
More than half of business owners don't get their financing needs met. Drive customer loyalty and retention by providing essential financing that businesses struggle to access.
Platform
Value
Attract more users with a product offering that includes comprehensive financing solutions. Get customers the capital they need while harnessing the value of your data.
Increase revenue, sales, customer loyalty, and the value of your platform
Revenue &
Increased Sales
Partners earn revenue from every loan originated, while simultaneously boosting the size and volume of transactions customers conduct on platform.
Customer
Loyalty
More than half of business owners don't get their financing needs met. Drive customer loyalty and retention by providing essential financing that businesses struggle to access.
Platform
Value
Attract more users with a product offering that includes comprehensive financing solutions. Get customers the capital they need while harnessing the value of your data.
Increase revenue, sales, customer loyalty,
and the value of your platform
Revenue &
Increased Sales
Partners earn revenue from every loan originated, while simultaneously boosting the size and volume of transactions customers conduct on platform.
Customer
Loyalty
More than half of business owners don't get their financing needs met. Drive customer loyalty and retention by providing essential financing that businesses struggle to access.
Platform
Value
Attract more users with a product offering that includes comprehensive financing solutions. Get customers the capital they need while harnessing the value of your data.
Embedded finance with Prime unlocks new opportunities
Increase revenue, sales, customer loyalty,
and the value of your platform
Revenue &
Increased Sales
Partners earn revenue from every loan originated, while simultaneously boosting the size and volume of transactions customers conduct on platform.
Customer
Loyalty
More than half of business owners don't get their financing needs met. Drive customer loyalty and retention by providing essential financing that businesses struggle to access.
Attract more users with a product offering that includes comprehensive financing solutions. Get customers the capital they need while harnessing the value of your data.
Platform
Value
Increase revenue, sales, customer loyalty, and the value of your platform
Revenue &
Increased Sales
Partners earn revenue from every loan originated, while simultaneously boosting the size and volume of transactions customers conduct on platform.
Customer
Loyalty
More than half of business owners don't get their financing needs met. Drive customer loyalty and retention by providing essential financing that businesses struggle to access.
Platform
Value
Attract more users with a product offering that includes comprehensive financing solutions. Get customers the capital they need while harnessing the value of your data.
Prime enriches your data for a full view of business health
Prime enriches your data for a full view of business health
Traditional Financing
Traditional Financing
Traditional Financing
Paperwork Requested
Paperwork Requested
Paperwork Requested
2 years
Tax Returns
2 years
Tax Returns
2 years
Tax Returns
2 years
Tax Returns
3 months
Bank Statements
3 months
Bank Statements
3 months
Bank Statements
P&L Report
P&L Report
P&L Report
Company Formation Docs
Company Formation Docs
Company Formation Docs
Manual Analysis
Revenue
$100 - 500k
Age of Business
1-5 Years
Industry
NAICS 722511
Loan Amount
$
5
k
APR
36
%
Duration
3
Months
With Prime
With Prime
With Prime
Auto-analyzed
Revenue
$900K
Industry
Italian Restaurant
Age of Business
2.5 Years
Growth
Top Quartile
Seasonality
Summer Skewed
Competitive Advantage
Highly Differentiated
Loan Amount
$
50
k
APR
20
%
Duration
3
Months
No personal guarantee needed
Funds in 24 hours
No paperwork required
Holistic View
Holistic View
Holistic View
Prime has the ability to layer your platform’s unique data, our extensive 3rd party data sources and direct integration with an SMB’s financial systems in order to provide a comprehensive view of a business.
Prime has the ability to layer your platform’s unique data, our extensive 3rd party data sources and direct integration with an SMB’s financial systems in order to provide a comprehensive view of a business.
Prime has the ability to layer your platform’s unique data, our extensive 3rd party data sources and direct integration with an SMB’s financial systems in order to provide a comprehensive view of a business.
Business Lifecycle
Business Lifecycle
Business Lifecycle
We understand the business lifecycle and meet your customers where they are. Our proprietary technology offers insights into their unique performance and what differentiates them from their peers.
We understand the business lifecycle and meet your customers where they are. Our proprietary technology offers insights into their unique performance and what differentiates them from their peers.
We understand the business lifecycle and meet your customers where they are. Our proprietary technology offers insights into their unique performance and what differentiates them from their peers.
Verification
Verification
Verification
Fraud is a primary driver of losses in the small business lending space. Prime’s data usage allows both the verification of the overall business, as well as key attributes (ex: revenue) which are used in the underwriting process.
Fraud is a primary driver of losses in the small business lending space. Prime’s data usage allows both the verification of the overall business, as well as key attributes (ex: revenue) which are used in the underwriting process.
Fraud is a primary driver of losses in the small business lending space. Prime’s data usage allows both the verification of the overall business, as well as key attributes (ex: revenue) which are used in the underwriting process.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
Partner Solutions
Prime offers an extensive toolkit of solutions for customizing and launching an embedded finance program.
Partner Solutions
Prime offers an extensive toolkit of solutions for customizing and launching an embedded finance program.
Partner Solutions
Prime offers an extensive toolkit of solutions for customizing and launching an embedded finance program.
Partner Solutions
Prime offers an extensive toolkit of solutions for customizing and launching an embedded finance program.
Partner Solutions
Prime offers an extensive toolkit of solutions for customizing and launching an embedded finance program.
Low & No-Code
Integrations
Low & No-Code
Integrations
Low & No-Code
Integrations
With Prime, there's no need to tie up valuable engineering resources to get started. Our low-code embedded portal enables you to insert our financing workflows directly in your app with just a couple lines of code.
With Prime, there's no need to tie up valuable engineering resources to get started. Our low-code embedded portal enables you to insert our financing workflows directly in your app with just a couple lines of code.
With Prime, there's no need to tie up valuable engineering resources to get started. Our low-code embedded portal enables you to insert our financing workflows directly in your app with just a couple lines of code.
Pre-Screening &
Marketing Engine
Pre-Screening &
Marketing Engine
Pre-Screening &
Marketing Engine
Prime prequalifies your customers and proactively triggers promotional financing offers through your preferred marketing channels.
Prime prequalifies your customers and proactively triggers promotional financing offers through your preferred marketing channels.
Prime prequalifies your customers and proactively triggers promotional financing offers through your preferred marketing channels.
Developer
Friendly API
Developer
Friendly API
Developer
Friendly API
Use our developer-friendly APIs to build refreshingly simple financing workflows natively in your apps.
Use our developer-friendly APIs to build refreshingly simple financing workflows natively in your apps.
Use our developer-friendly APIs to build refreshingly simple financing workflows natively in your apps.
Data Mapping &
Analysis
Data Mapping &
Analysis
Data Mapping &
Analysis
Kick off your investigation into embedded finance customer with a free, enriched, data analysis. Get a sense of your revenue opportunity. Quantify the size of your eligible customer population, and your revenue opportunity. Learn the value of your unique data.
Kick off your investigation into embedded finance customer with a free, enriched, data analysis. Get a sense of your revenue opportunity. Quantify the size of your eligible customer population, and your revenue opportunity. Learn the value of your unique data.
Kick off your investigation into embedded finance customer with a free, enriched, data analysis. Get a sense of your revenue opportunity. Quantify the size of your eligible customer population, and your revenue opportunity. Learn the value of your unique data.
Backed by the best
Backed by the best
Backed by the best
Backed by the best
Backed by the best
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
32 Mercer St. New York, NY 10013
©2025 Prime Financial Technologies Inc.
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
32 Mercer St. New York, NY 10013
©2025 Prime Financial Technologies Inc.
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
32 Mercer St. New York, NY 10013
©2025 Prime Financial Technologies Inc.
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
32 Mercer St. New York, NY 10013
©2025 Prime Financial Technologies Inc.
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
32 Mercer St. New York, NY 10013
©2025 Prime Financial Technologies Inc.