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Your platform powers businesses
Your platform powers businesses
Your platform powers businesses
We power
their growth
We power
their growth
We power
their growth
Prime provides the turnkey capital, infrastructure, and embedded finance experience for users on your platform to unlock their next phase of growth.
Prime provides the turnkey capital, infrastructure, and embedded finance experience for users on your platform to unlock their next phase of growth.
Prime provides the turnkey capital, infrastructure, and embedded finance experience for users on your platform to unlock their next phase of growth.
Prime provides the turnkey capital, infrastructure, and embedded finance experience for users on your platform to unlock their next phase of growth.
Get started
Get started
Get started
Get started
1
Get prequalified in real-time. No impact on credit.
2
Get offers native to your platform.
3
Your customers access the capital they need and thrive.
Powering financing for customers of
Embedded finance with Prime
unlocks new opportunities
Embedded finance with Prime
unlocks new opportunities
Increase revenue, sales, customer loyalty and the value of your platform
Increase revenue, sales, customer loyalty and the value of your platform
Learn more
Learn more
Learn more
Learn more
Revenue &
increased sales
Revenue &
increased sales
Revenue & increased sales
Revenue &
increased sales
Financing solutions enable our partners to earn revenue from every funded loan and boost sales by offering financing options.
Customer
loyalty
Customer loyalty
Customer
loyalty
Customer
loyalty
More than half of business owners don't get their financing needs met. By providing access to financing, you drive customer loyalty and retention.
Platform value
Platform value
Platform value
Platform value
Enhance your platform's value by offering comprehensive financing solutions. Enable customers to get the financing they need while harnessing the value of your first-party data.
Prime’s data edge allows for a
full view of a business’ health
Traditional Financing
Traditional Financing
Documents required for analysis
2 years of tax returns
3 months of bank statements
P&L sheet
Company documents
Revenue
$100-500K
Age of Business
1-5 years
Industry
NAICS 722511
Loan Term
3 Months
Approved for
$5k
APR
36%
With Prime
Auto-analyzed
Revenue
$900K
Age of Business
2.5 years
Industry
Italian Restaurant
Growth
Top Quartile
Seasonality
Summer-Skewed
Summer-Skewed
Competitive
Advantage
Highly Differentiated
Prime’s Data
Loan Terms
12 Months
Approved for
$50k
APR
15%
No personal guarantee needed
Funds in 24 hours
No paperwork required
Business lifecycle
We understand the business lifecycle and meet your customers where they are. Our proprietary technology offers insights into their performance and what differentiates them from their peers.
Holistic view of the business
Prime has the ability to layer your platform’s unique data, our extensive 3rd party data sources and direct integration with an SMB’s financial systems in order to provide a comprehensive view of a business.
Verification
Fraud is a primary driver of losses in the small business lending space. Prime’s data usage allows both the verification of the overall business, as well as key attributes (ex: revenue) which are used in the underwriting process.
Traditional Financing
Documents required for analysis
2 years of tax returns
3 months of bank statements
P&L sheet
Company documents
Revenue
$100-500K
Age of Business
1-5 years
Industry
NAICS 722511
Loan Term
3 Months
Approved for
$5k
APR
36%
Loan Terms
12 Months
Approved for
$50k
APR
15%
No personal guarantee needed
Funds in 24 hours
No paperwork required
With Prime
Auto-analyzed
Revenue
$900K
Age of Business
2.5 years
Industry
Italian Restaurant
Growth
Top Quartile
Seasonality
Summer-Skewed
Competitive
Advantage
Highly Differentiated
Prime’s Data
We hand-picked the best lending stack,
so you don’t have to
We hand-picked the best lending stack, so you don’t have to
We hand-picked the best lending stack,
so you don’t have to
We hand-picked the best lending stack,
so you don’t have to
Partnership Options
Prime offers a spectrum of options for launching an embedded finance program
Get in touch
Get in touch
Data exploration
Get a sense of the revenue opportunity. Understand the percentage of your population that Prime can pre-qualify. Begin to realize the value of your platform’s unique data.
Pre-qualification engine &
outbound marketing
We’ll pre-qualify your customers and proactively offer pre-qualified customers loans through your preferred marketing channel(s).
Prequalified Offer
Financing for your Purchase
Hey Main Street LLC, you’re pre-qualified for 6-12 months of financing to purchase a new espresso machine.
PRE-QUALIFIED
Financing Offer
No impact on Credit Score
6-12 Months Terms
Transparent Payments
Easy Application
Low-code embedded widget
Embed our low-code application into your platform. Whether you’d like to embed financing on your platform’s dashboard or at checkout, we have you covered. Use our pre-qualification engine to dynamically power the widget.
FUNDING TO GROW YOUR BUSINESS
Instantly access up to
$50,000
using your Partner account to apply
No impact on credit
We only require a soft credit check to apply. Your credit score will never be impacted.
See if you’re eligible
Custom API Integration
Use our APIs to build the embedded lending experience of your dreams. We handle funding, servicing and all the other complexities associated with a lending program.
Partner API
Request Financing Application
POST /ORIGINATE
Program
RC1-333601
Partner
Bill
Lender
Capital One
Product
AR Financing
+3 more
Backed by the best
32 Mercer St.
New York, NY 10013
32 Mercer St.
New York, NY 10013
Get in touch
Get in touch
Get in touch
Get in touch
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.
Prime’s data edge allows for a full view of a business’ health
Business lifecycle
We understand the business lifecycle and meet your customers where they are. Our proprietary technology offers insights into their performance and what differentiates them from their peers.
Holistic view of the business
Prime has the ability to layer your platform’s unique data, our extensive 3rd party data sources and direct integration with an SMB’s financial systems in order to provide a comprehensive view of a business.
Verification
Fraud is a primary driver of losses in the small business lending space. Prime’s data usage allows both the verification of the overall business, as well as key attributes (ex: revenue) which are used in the underwriting process.
Traditional Financing
Documents required for analysis
2 years of tax returns
3 months of bank statements
P&L sheet
Company documents
Revenue
$100-500K
Age of Business
1-5 years
Industry
NAICS 722511
Loan Term
3 Months
Approved for
$5k
APR
36%
Loan Terms
12 Months
Approved for
$50k
APR
15%
No personal guarantee needed
Funds in 24 hours
No paperwork required
With Prime
Auto-analyzed
Revenue
$900K
Age of Business
2.5 years
Industry
Italian Restaurant
Growth
Top Quartile
Seasonality
Summer-Skewed
Competitive
Advantage
Highly Differentiated
Prime’s Data
Partnership Options
Prime offers a spectrum of options for launching an embedded finance program
Get in touch
Get in touch
Data exploration
Get a sense of the revenue opportunity. Understand the percentage of your population that Prime can pre-qualify. Begin to realize the value of your platform’s unique data.
Pre-qualification engine &
outbound marketing
We’ll pre-qualify your customers and proactively offer pre-qualified customers loans through your preferred marketing channel(s).
Prequalified Offer
Financing for your Purchase
Hey Main Street LLC, you’re pre-qualified for 6-12 months of financing to purchase a new espresso machine.
PRE-QUALIFIED
Financing Offer
No impact on Credit Score
6-12 Months Terms
Transparent Payments
Easy Application
Low-code embedded widget
Embed our low-code application into your platform. Whether you’d like to embed financing on your platform’s dashboard or at checkout, we have you covered. Use our pre-qualification engine to dynamically power the widget.
FUNDING TO GROW YOUR BUSINESS
Instantly access up to
$50,000
using your Partner account to apply
No impact on credit
We only require a soft credit check to apply. Your credit score will never be impacted.
See if you’re eligible
Custom API Integration
Use our APIs to build the embedded lending experience of your dreams. We handle funding, servicing and all the other complexities associated with a lending program.
Partner API
Request Financing Application
POST /ORIGINATE
Program
RC1-333601
Partner
Bill
Lender
Capital One
Product
AR Financing
+3 more
Partnership Options
Prime offers a spectrum of options for launching an embedded finance program
Get in touch
Get in touch
Data exploration
Get a sense of the revenue opportunity. Understand the percentage of your population that Prime can pre-qualify. Begin to realize the value of your platform’s unique data.
Pre-qualification engine &
outbound marketing
We’ll pre-qualify your customers and proactively offer pre-qualified customers loans through your preferred marketing channel(s).
Prequalified Offer
Financing for your Purchase
Hey Main Street LLC, you’re pre-qualified for 6-12 months of financing to purchase a new espresso machine.
PRE-QUALIFIED
Financing Offer
No impact on Credit Score
6-12 Months Terms
Transparent Payments
Easy Application
Low-code embedded widget
Embed our low-code application into your platform. Whether you’d like to embed financing on your platform’s dashboard or at checkout, we have you covered. Use our pre-qualification engine to dynamically power the widget.
FUNDING TO GROW YOUR BUSINESS
Instantly access up to
$50,000
using your Partner account to apply
No impact on credit
We only require a soft credit check to apply. Your credit score will never be impacted.
See if you’re eligible
Custom API Integration
Use our APIs to build the embedded lending experience of your dreams. We handle funding, servicing and all the other complexities associated with a lending program.
Partner API
Request Financing Application
POST /ORIGINATE
Program
RC1-333601
Partner
Bill
Lender
Capital One
Product
AR Financing
+3 more