Prime builds the infrastructure that powers small-business growth
Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs.
Prime builds the infrastructure that powers small-business growth
Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs.
Prime builds the infrastructure that powers small-business growth
Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs.
Prime builds the infrastructure that powers small-business growth
Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs.
Prime builds the infrastructure that powers small-business growth
Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs.
About us
Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken?
Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it.
Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use.
The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around.
About us
Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken?
Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it.
Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use.
The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around.
About us
Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken?
Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it.
Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use.
The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around.
About us
Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken?
Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it.
Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use.
The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around.
About us
Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken?
Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it.
Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use.
The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around.
Our mission
To expand economic opportunity by making high-quality capital accessible to the small businesses that power the real economy.
Our vision
A financial system where equitable access to bank-grade capital enables small businesses to grow, create jobs, and drive durable economic mobility.
When entrepreneurs can access transparent, long-term credit, they invest with confidence - increasing productivity, expanding employment, and contributing meaningfully to GDP growth. As more small businesses participate fully in the economy, growth becomes broader, more resilient, and better aligned with the real economy.
Prime exists to build this system - and to do so at the scale that the SMB economy demands.
Our values
Prime’s values reflect how we build - and how we earn trust - every day.
Win the day
We are builders who execute with urgency and ownership. We move quickly with discipline, making clear decisions and holding ourselves accountable for outcomes that matter.
Get out of the building
We stay close to our customers and partners. By meeting businesses where they operate and listening closely, we build solutions that are relevant, resilient, and scalable.
Embrace The Unknown
We treat uncertainty as a starting point for learning. We ask hard questions, test thoughtfully, and take calculated risks informed by data, experience, and judgment.
Excellence as a Habit
We hold ourselves to high standards across underwriting, compliance, technology, and operations. Excellence is a daily discipline — and the foundation of long-term trust.
Shape your career at Prime
Join our team
Our mission
To expand economic opportunity by making high-quality capital accessible to the small businesses that power the real economy.
Our vision
A financial system where equitable access to bank-grade capital enables small businesses to grow, create jobs, and drive durable economic mobility.
When entrepreneurs can access transparent, long-term credit, they invest with confidence - increasing productivity, expanding employment, and contributing meaningfully to GDP growth. As more small businesses participate fully in the economy, growth becomes broader, more resilient, and better aligned with the real economy.
Prime exists to build this system - and to do so at the scale that the SMB economy demands.
Our values
Prime’s values reflect how we build - and how we earn trust - every day.
Win the day
We are builders who execute with urgency and ownership. We move quickly with discipline, making clear decisions and holding ourselves accountable for outcomes that matter.
Get out of the building
We stay close to our customers and partners. By meeting businesses where they operate and listening closely, we build solutions that are relevant, resilient, and scalable.
Embrace The Unknown
We treat uncertainty as a starting point for learning. We ask hard questions, test thoughtfully, and take calculated risks informed by data, experience, and judgment.
Excellence as a Habit
We hold ourselves to high standards across underwriting, compliance, technology, and operations. Excellence is a daily discipline — and the foundation of long-term trust.
Shape your career at Prime
Join our team
Our mission
To expand economic opportunity by making high-quality capital accessible to the small businesses that power the real economy.
Our vision
A financial system where equitable access to bank-grade capital enables small businesses to grow, create jobs, and drive durable economic mobility.
When entrepreneurs can access transparent, long-term credit, they invest with confidence - increasing productivity, expanding employment, and contributing meaningfully to GDP growth. As more small businesses participate fully in the economy, growth becomes broader, more resilient, and better aligned with the real economy.
Prime exists to build this system - and to do so at the scale that the SMB economy demands.
Our values
Prime’s values reflect how we build - and how we earn trust - every day.
Win the day
We are builders who execute with urgency and ownership. We move quickly with discipline, making clear decisions and holding ourselves accountable for outcomes that matter.
Get out of the building
We stay close to our customers and partners. By meeting businesses where they operate and listening closely, we build solutions that are relevant, resilient, and scalable.
Embrace The Unknown
We treat uncertainty as a starting point for learning. We ask hard questions, test thoughtfully, and take calculated risks informed by data, experience, and judgment.
Excellence as a Habit
We hold ourselves to high standards across underwriting, compliance, technology, and operations. Excellence is a daily discipline — and the foundation of long-term trust.
Shape your career at Prime
Join our team
Our mission
To expand economic opportunity by making high-quality capital accessible to the small businesses that power the real economy.
Our vision
A financial system where equitable access to bank-grade capital enables small businesses to grow, create jobs, and drive durable economic mobility.
When entrepreneurs can access transparent, long-term credit, they invest with confidence - increasing productivity, expanding employment, and contributing meaningfully to GDP growth. As more small businesses participate fully in the economy, growth becomes broader, more resilient, and better aligned with the real economy.
Prime exists to build this system - and to do so at the scale that the SMB economy demands.
Our values
Prime’s values reflect how we build - and how we earn trust - every day.
Win the day
We are builders who execute with urgency and ownership. We move quickly with discipline, making clear decisions and holding ourselves accountable for outcomes that matter.
Get out of the building
We stay close to our customers and partners. By meeting businesses where they operate and listening closely, we build solutions that are relevant, resilient, and scalable.
Embrace The Unknown
We treat uncertainty as a starting point for learning. We ask hard questions, test thoughtfully, and take calculated risks informed by data, experience, and judgment.
Excellence as a Habit
We hold ourselves to high standards across underwriting, compliance, technology, and operations. Excellence is a daily discipline — and the foundation of long-term trust.
Shape your career at Prime
Join our team
Our mission
To expand economic opportunity by making high-quality capital accessible to the small businesses that power the real economy.
Our vision
A financial system where equitable access to bank-grade capital enables small businesses to grow, create jobs, and drive durable economic mobility.
When entrepreneurs can access transparent, long-term credit, they invest with confidence - increasing productivity, expanding employment, and contributing meaningfully to GDP growth. As more small businesses participate fully in the economy, growth becomes broader, more resilient, and better aligned with the real economy.
Prime exists to build this system - and to do so at the scale that the SMB economy demands.
Our values
Prime’s values reflect how we build - and how we earn trust - every day.
Win the day
We are builders who execute with urgency and ownership. We move quickly with discipline, making clear decisions and holding ourselves accountable for outcomes that matter.
Get out of the building
We stay close to our customers and partners. By meeting businesses where they operate and listening closely, we build solutions that are relevant, resilient, and scalable.
Embrace The Unknown
We treat uncertainty as a starting point for learning. We ask hard questions, test thoughtfully, and take calculated risks informed by data, experience, and judgment.
Excellence as a Habit
We hold ourselves to high standards across underwriting, compliance, technology, and operations. Excellence is a daily discipline — and the foundation of long-term trust.
Shape your career at Prime
Join our team
Who we work with
Who we work with
Who we work with
Who we work with
Prime partners with leading software platforms, financial institutions, and capital providers to deliver embedded lending programs designed for durability and scale.
We work alongside partners who share our belief that responsible credit - delivered with transparency and rigor - is essential to small-business growth and economic resilience.
Meet our leadership team
Ciaran O’Kelly
CEO, Co-founder
Sam Hoffman
Compliance
Gautam Puranik
Credit
Michael Suzuki
Engineering
Joe Bejany
Finance
Dave Scott
Product
Gwen Waichman
People
Let’s work together. Book a call with us today to get started.
Contact us
Meet our leadership team
Ciaran O’Kelly
CEO, Co-founder
Sam Hoffman
Compliance
Gautam Puranik
Credit
Michael Suzuki
Engineering
Joe Bejany
Finance
Dave Scott
Product
Gwen Waichman
People
Let’s work together. Book a call with us today to get started.
Contact us
Meet our leadership team
Ciaran O’Kelly
CEO, Co-founder
Sam Hoffman
Compliance
Gautam Puranik
Credit
Michael Suzuki
Engineering
Joe Bejany
Finance
Dave Scott
Product
Gwen Waichman
People
Let’s work together. Book a call with us today to get started.
Contact us
Meet our leadership team
Ciaran O’Kelly
CEO, Co-founder
Sam Hoffman
Compliance
Gautam Puranik
Credit
Michael Suzuki
Engineering
Joe Bejany
Finance
Dave Scott
Product
Gwen Waichman
People
Let’s work together. Book a call with us today to get started.
Contact us
Meet our leadership team
Ciaran O’Kelly
CEO, Co-founder
Sam Hoffman
Compliance
Gautam Puranik
Credit
Michael Suzuki
Engineering
Joe Bejany
Finance
Dave Scott
Product
Gwen Waichman
People
Let’s work together. Book a call with us today to get started.
Contact us
Backed by the best
Backed by the best
Backed by the best
Backed by the best
Backed by the best
News
News
News
News
News
Updates from our world-class team and partners.
