A few people have asked if 'Prime' is an acronym. While it started as a name that was core to our mission of delivering 'Prime' bank-grade capital, it has evolved into our internal design philosophy for the 'Factory.'

If you want to know what’s actually under the hood, here is the P.R.I.M.E. framework:

P - Programmable: Credit is no longer a static, manual transaction. It’s an API-driven utility embedded directly in merchant workflows.

R - Regulated: Built for the 'consent order' era - maximum transparency, atomic-level auditability, and zero 'fintech shortcuts.'

I - Industrialized: Moving past the 'yellow cab' model of linear scaling. We scale through automated learning and encoded trust.

M - Modular: Whether it’s our policy engine or capital markets stack, the infrastructure is built to be a turnkey solution for partners.

E - Embedded: Manufacturing credit safely at scale and delivering it exactly where small businesses already live and work.

This is the architecture of the next era of SMB credit.

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