Prime is a Partner, Not a Vendor

Embedded finance isn’t one size fits all and we're committed to crafting the perfect solution for every one of our partners.

Prime is a Partner, Not a Vendor

Deploy a tailored credit product in hours with our hosted portal, ship in days with our low-code embed, or craft your ideal experience using our developer-friendly API

Prime is a Partner, Not a Vendor

Deploy a credit program in hours with our hosted portal, ship in days with our low-code embed, or craft your ideal experience using our developer-friendly API

Prime is a Partner, Not a Vendor

Deploy a tailored credit product in hours with our hosted portal, ship in days with our low-code embed, or craft your ideal experience using our developer-friendly API

Prime is a Partner, Not a Vendor

Embedded finance isn’t one size fits all and we're committed to crafting the perfect solution for every one of our partners.

Test & Learn

Test & Learn

Test & Learn

Test & Learn

Test & Learn

Prime works closely with you to test, learn, and fine-tune your program as it expands, iterating together on marketing design, application experience, and portfolio management tools.

Prime works closely with you to test, learn, and fine-tune your program as it expands, iterating together on marketing design, application experience, and portfolio management tools.

Prime works closely with you to test, learn, and fine-tune your program as it expands, iterating together on marketing design, application experience, and portfolio management tools.

Prime works closely with you to test, learn, and fine-tune your program as it expands, iterating together on marketing design, application experience, and portfolio management tools.

Prime works closely with you to test, learn, and fine-tune your program as it expands, iterating together on marketing design, application experience, and portfolio management tools.

Own Complexity

Own Complexity

Own Complexity

Own Complexity

Own Complexity

Prime owns the hard parts of lending, from finding funding partners and servicing loans to ensuring KYC and KYB compliance, securing next-day funding for your customers, and providing white-glove customer support.

Prime owns the hard parts of lending, from finding funding partners and servicing loans to ensuring KYC and KYB compliance, securing next-day funding for your customers, and providing white-glove customer support.

Prime owns the hard parts of lending, from finding funding partners and servicing loans to ensuring KYC and KYB compliance, securing next-day funding for your customers, and providing white-glove customer support.

Prime owns the hard parts of lending, from finding funding partners and servicing loans to ensuring KYC and KYB compliance, securing next-day funding for your customers, and providing white-glove customer support.

Prime owns the hard parts of lending, from finding funding partners and servicing loans to ensuring KYC and KYB compliance, securing next-day funding for your customers, and providing white-glove customer support.

Partner Empathy

Partner Empathy

Partner Empathy

Partner Empathy

Partner Empathy

We empathize with you and deeply understand your platforms, customers, and their unique data. As such, we provide partner-native design and underwriting catered to the businesses on your platform.

We empathize with you and deeply understand your platforms, customers, and their unique data. As such, we provide partner-native design and underwriting catered to the businesses on your platform.

We empathize with you and deeply understand your platforms, customers, and their unique data. As such, we provide partner-native design and underwriting catered to the businesses on your platform.

We empathize with you and deeply understand your platforms, customers, and their unique data. As such, we provide partner-native design and underwriting catered to the businesses on your platform.

We empathize with you and deeply understand your platforms, customers, and their unique data. As such, we provide partner-native design and underwriting catered to the businesses on your platform.

Backed by the best

Backed by the best

Backed by the best

Backed by the best

Backed by the best

Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.

32 Mercer St. New York, NY 10013

©2025 Prime Financial Technologies Inc.

Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.

32 Mercer St. New York, NY 10013

©2025 Prime Financial Technologies Inc.

Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.

32 Mercer St. New York, NY 10013

©2025 Prime Financial Technologies Inc.

Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.

32 Mercer St. New York, NY 10013

©2025 Prime Financial Technologies Inc.

Security you can trust, availability you can depend on. Prime has extensive security measures in place to protect you and your customer's data and ensure it's available. Prime utilizes best in class security measures and is SOC 2, Type 2 certified.

32 Mercer St. New York, NY 10013

©2025 Prime Financial Technologies Inc.